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Company Name: |
BP Energy Company |
Situational Analysis: |
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Project Name: |
“BP Energy Insights” |
BP Energy Company operates in one of the most volatile markets in the world.
Energy commodity trading – as evidenced by the sky-high crude oil prices this
past summer and subsequent drop in price this fall – is unpredictable and has a
risk factor far above most other commodities... |
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Key Achievement(s): |
▪ Higher customer satisfaction scores for “frequent and open communications” and “quality of information provided to help make decisions,” the largest single increase of 24 categories according to a third-party study. ▪ Publication contributed positively to overall customer satisfaction with BP Energy in 2008. ▪ Created a successful tool to help customers make better-informed decisions. |
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Supporting URL(s): |
http://www.bpgasandpower.com |
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Award(s) Garnered: |
Winner − Best Customer Service Communications Program |
